• Nuxe - L'Appart PR
  • Nuxe - L'Appart PR
  • Nuxe - L'Appart PR
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  • beauty

NUXE

A graduate of the Paris Institute of Political Studies and holder of an MBA in Marketing & Finance, Aliza Jabès, an inspired female entrepreneur, decided early on to be the mistress of her own destiny.

At the start of the 1990s she discovered NUXE, a small formulation laboratory in Paris, and decided to make it the springboard for building a beauty brand which would bring together Nature and Luxury. Her philosophy: ultra-feminine skincare which would be based on a pharmaceutical approach: nature, innovation, evaluation, accessibility and sensory experience.

In 2007 and 2011, Aliza Jabès and NUXE were awarded the INPI* trophy for innovation bestowed on companies making innovation their driving force... indisputable professional recognition of the NUXE Group's business model.

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