Mehtap Elaidi opened her first atelier / shop in April of 2000.She managed to create a long list of loyal clients in a very short time. Her sense of design with experimental cuts became the brand’s trademark. In 2003,she opened her second shop in Bostan Sokak, Nişantaş and started showing her collections at international fairs. Mehtap Elaidi who defines her clients as women who prefer to live her own choices and use trends instead of following them cares for the funtion of the designs along with an contemporary aesthetic approach. Mehtap Elaidi collections are sold in İstanbul and in various sales points in Lebanon, France, Spain, Dubai, Saudi Arabia, Kuwait and Bahrain. The designer’s second line Kaf’dan by Elaidi is now being carried in Boyner and some selected YKM stores throughout Turkey as of 2013-14 AW Season. Mehtap Elaidi is also acting as the president of Turkish Fashion Designers Association and is actively working in various operations of Turkish fashion industry.