French Deal is a French luxury brand that offers an irresistible mix of elegance and streetwear, using noble materials, subtle colors and unusual cuts, reflecting the tastes of its three founding partners: designer Steeven Kodjia, former international soccer player Ousmane Dabo, and NBA player Ian Mahinmi. The French Deal universe is decidedly urban, conjuring up hectic and inspiring big cities.
The French Deal adventure started when Steeven, a former hip-hop dancer and a streetwear importer, decided to create his own clothing line. After the first line of premium t-shirts, he was innovative in creating a collection of pieces entirely made in France in 2012. They were soon worn by several personalities drawn from the worlds of sports, music and fashion.
Steeven’s passion for hip hop cemented his friendship with Ousmane Dabo and Ian Mahinmi, who joined him in an effort to propel French Deal into a new era.
United by their love of fashion and music, the three friends fuse street culture with French know-how, thus expressing the spirit of an entire generation.
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